The Best Start-Up Internships for Getting into the Automotive Industry for PR
Breaking into the automotive industry, especially in public relations (PR), can seem like a daunting task. But with the right internship, you can gain valuable experience and make key connections that set the foundation for a successful career. Start-ups, in particular, offer a unique environment that can help you stand out in the automotive PR space. Here’s a list of some of the best start-up internships to consider if you’re looking to enter this dynamic and ever-evolving industry.
1. Rivian Automotive – Marketing & PR Internship
Rivian is an electric vehicle manufacturer that’s making waves in the industry. As a PR intern at Rivian, you would be exposed to the fast-paced world of automotive marketing and communications. The internship provides hands-on experience in developing PR strategies, crafting press releases, and working with media outlets. Rivian’s commitment to sustainability and innovation makes it an exciting choice for anyone looking to break into PR within the electric vehicle (EV) sector.
Why it's great: Rivian is leading the charge in the EV revolution, and working at a high-growth start-up like this offers invaluable exposure to innovative PR campaigns.
2. Lucid Motors – Public Relations Internship
Lucid Motors, another rising star in the electric vehicle sector, focuses on luxury EVs. As a PR intern at Lucid, you’ll assist in creating media outreach strategies, organizing events, and handling press inquiries. The company's focus on clean technology and cutting-edge design offers a fantastic learning experience for those interested in how PR plays a pivotal role in shaping the narrative around luxury and sustainability in the automotive world.
Why it's great: Lucid’s rapid growth and focus on high-end EVs provide an exciting opportunity to work with a brand that is redefining what’s possible in automotive design and engineering.
3. Canoo – Marketing & PR Intern
Canoo is a forward-thinking start-up creating electric vehicles designed for the future. As a marketing and PR intern, you'll be exposed to a range of responsibilities, from developing press materials to executing influencer outreach programs. Canoo’s cutting-edge approach to vehicle design, combined with its ambitious goals to disrupt the industry, makes it an excellent choice for PR professionals looking to make an impact in a growing, innovative space.
Why it's great: Canoo is a highly creative company with a strong emphasis on rethinking automotive design. Interning here will give you a chance to be involved in bold, trailblazing PR strategies.
4. Fisker Automotive – PR & Communications Internship
Fisker is one of the most exciting players in the EV market, with a focus on sustainable electric vehicles. Interning in their PR department, you’ll assist in crafting messaging strategies, preparing media kits, and engaging with journalists. Fisker’s push for eco-friendly solutions combined with futuristic designs gives PR interns a unique opportunity to tell compelling stories that resonate with environmentally conscious consumers.
Why it's great: Fisker is a well-known name with a strong commitment to sustainability, so this internship will provide exposure to both PR and the growing intersection of green technologies and the automotive sector.
5. Byton – PR & Media Relations Internship
Byton is a Chinese electric car manufacturer that’s making its way into global markets. As a PR intern at Byton, you will help shape the brand's image and communications strategy, contributing to global marketing campaigns and press releases. The exposure to international PR will help you understand the dynamics of automotive PR on a global scale, which is crucial in today’s interconnected world.
Why it's great: Byton’s global approach and focus on next-gen electric vehicles offer PR interns the opportunity to gain international experience while working in a cutting-edge sector of the automotive industry.
6. Zoox – Public Relations Intern
Zoox, an autonomous vehicle company acquired by Amazon, offers an exciting internship for anyone passionate about self-driving technology. As a PR intern, you’ll assist in organizing media events, pitching stories, and working on brand messaging that educates the public about the company’s advancements in autonomous driving. If you’re fascinated by technology and its potential to reshape the automotive industry, this is an excellent opportunity to gain hands-on experience.
Why it's great: Zoox is at the forefront of the autonomous vehicle revolution, and interning here means diving into the PR challenges and opportunities associated with this rapidly growing sector.
7. Aptera Motors – Communications Intern
Aptera is a solar electric vehicle start-up focused on creating ultra-efficient, sustainable cars. As an intern, you’ll support their communications team in media outreach, content creation, and messaging around their unique product. The combination of sustainability, energy efficiency, and innovative design gives you the chance to work on PR campaigns that highlight cutting-edge automotive technologies.
Why it's great: Aptera’s unique approach to solar-powered vehicles gives PR interns the opportunity to work on highly specialized content that stands out in the automotive PR space.
8. Arrival – Communications & PR Internship
Arrival is a UK-based electric vehicle company that specializes in creating commercial EVs. Their start-up culture is perfect for interns who thrive in dynamic, fast-paced environments. As a communications intern, you’ll work on crafting press releases, managing media relations, and creating content to support Arrival’s goal of transforming urban transportation.
Why it's great: Arrival’s focus on sustainable, practical vehicles for urban environments is an exciting space for PR interns interested in corporate sustainability and innovation.
9. Electric Last Mile Solutions (ELMS) – PR Intern
ELMS is a U.S.-based start-up that produces electric delivery vehicles. Their focus on green logistics is changing the way goods are transported in urban areas. Interning at ELMS means you’ll have the chance to work on exciting PR projects that center on reducing carbon emissions in the logistics and transportation industry.
Why it's great: ELMS is innovating how last-mile delivery is done, making it a great place for PR interns to work on campaigns centered around sustainability and cutting-edge technology.
10. Nuro – Public Relations Intern
Nuro focuses on autonomous delivery vehicles, revolutionizing last-mile logistics. As a PR intern, you’ll work on media relations, crafting narratives about Nuro’s innovation in autonomous technology, and helping manage communications related to their product launches and partnerships. If you’re interested in the intersection of technology and transportation, this is a great opportunity.
Why it's great: Nuro’s focus on autonomous vehicles and delivery services provides unique PR opportunities within a niche market of the automotive industry that is only set to grow.
The automotive industry is rapidly evolving, especially with the rise of electric, autonomous, and sustainable vehicles. Interning at one of these start-up companies provides you with the perfect opportunity to gain hands-on experience, build your network, and develop the skills you need to succeed in automotive PR. Whether you’re interested in electric vehicles, autonomous technology, or sustainable transportation, there’s an exciting opportunity waiting for you. Apply now and take the first step toward an incredible career in automotive PR!
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