DOLCE & GABBANA’s
In 2018, Dolce & Gabbana faced a major backlash in China after releasing promotional videos that were criticized for being culturally insensitive and reinforcing stereotypes. The controversy escalated when offensive private messages allegedly from co-founder Stefano Gabbana surfaced, leading to widespread boycotts and the cancellation of a major fashion show in Shanghai. So here is what my partner here's what we observed.

Rebuilding Trust: The Story of Dolce & Gabbana's Misstep in China.
Click below for the presentation on more of the crisis and the overview on what the results where!